> For the complete documentation index, see [llms.txt](https://docs.cekat.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cekat.ai/marketing/ads-setting-on-platform.md).

# Ads Setting on Platform

## Ads Setting on Platform

### 1. Meta Ads Setting (WhatsApp Message)

Panduan membuat iklan Meta Ads yang mengarahkan audiens langsung ke WhatsApp.

* **Objective:** Pilih **Leads** (Auction).
* **Ad Set Configuration:**
  * **Conversion Location:** WhatsApp
  * **Performance Goal:** Maximize number of conversations
  * **Account:** Hubungkan Facebook Page & Nomor WhatsApp Business.
* **Ad Creative & Template:**
  * **Format:** Single Image / Video.
  * **CTA:** *Send WhatsApp Message*.
  * **Conversations:** Atur *Welcome Message* dan *Pre-filled Message*.

***

### 2. TikTok Ads Setting

#### A. TikTok Inbox Ads (TikTok DM)

Mengarahkan pengguna langsung ke Direct Messages di dalam aplikasi TikTok.

* **Flow:** TikTok Ad → Send Message → TikTok DM
* **Cocok Untuk:** Lead generation, konsultasi produk, & menjaga user tetap di TikTok.

#### B. TikTok CTWA Ads (Click to WhatsApp)

Mengarahkan pengguna dari aplikasi TikTok ke WhatsApp Business.

* **Flow:** TikTok Ad → Chat on WhatsApp → WhatsApp Business
* **Cocok Untuk:** Tim sales yang mengandalkan WhatsApp untuk closing & follow-up intensif.

***

### Ringkasan Perbandingan

| Fitur           | Meta Ads (WA)       | TikTok Inbox Ads   | TikTok CTWA Ads |
| --------------- | ------------------- | ------------------ | --------------- |
| **Tujuan**      | WhatsApp            | TikTok DM          | WhatsApp        |
| **Pindah App?** | Ya                  | Tidak              | Ya              |
| **Fokus Utama** | Sales & Conversions | Leads & Engagement | Sales & Closing |