> For the complete documentation index, see [llms.txt](https://docs.cekat.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cekat.ai/en/start-here/introduction.md).

# Introduction

<figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FMCqGEjz8cXVgWBmZypyN%2FYMT07133.JPG?alt=media&#x26;token=3418fa01-cc41-400e-a3f5-1ce3f4cb9d51" alt=""><figcaption></figcaption></figure>

CekatAI is an **AI Agent builder and omnichannel CRM**. It helps you reply to customer chats from every channel, including WhatsApp, Instagram, Facebook and marketplaces, with an AI that answers the way a person would.

Our AI Agent can look after your customers around the clock. It saves you time, lowers your customer service costs, and lets you serve tens of thousands of customers at once.

And it does more than answer questions. Just like a member of your team, the AI Agent can check shipping costs, upsell, follow up with customers, and much more.

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### What can CekatAI do?

CekatAI comes with a full set of features to cover every part of your business conversations. Here's a quick tour of the highlights.

<div data-full-width="false"><figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FSZNaltL0BTOWBjwVeNyT%2F1.ipaddashboard.png?alt=media&#x26;token=a8bf440a-5c9a-433a-a608-a42bb2bd87e9" alt=""><figcaption></figcaption></figure></div>

### AI Agent features

1. **The AI can learn your business:**
   * Train the AI with your business information, and it will answer customer questions accurately. [How to add business knowledge](https://docs.cekat.ai/ai-and-platform/ai-agent/knowledge-source)

     <div align="center"><figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2Fe3Wie6B0iHW9DLqJnI3v%2Fimage.png?alt=media&#x26;token=acf325e5-a3bc-48db-80d7-f2c0f8c4f957" alt="" width="216"><figcaption><p>Quoting product prices</p></figcaption></figure> <figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FtIrAGPD2uOzuvma527Zv%2Fimage.png?alt=media&#x26;token=68919dd1-c990-4c18-8d6f-9a3fc2b058e4" alt="" width="240"><figcaption><p>Sharing specific information</p></figcaption></figure></div>
2. **You decide how the AI talks:**
   * Shape the way the AI responds to people with a simple instruction, or prompt. [How to set up your prompt](/en/start-here/quickstart/1.-train-your-ai-agent/ai-agent-behavior.md)

     <div align="center"><figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2Flwy2oTkyRm1SdK8zv8Z7%2Fimage.png?alt=media&#x26;token=989a6b4e-5b1c-42f7-9989-1473eccb94c0" alt="" width="188"><figcaption><p>Casual</p></figcaption></figure> <figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FvLaPycwTbpdhWZgGuMZz%2FIMG_2271.jpg?alt=media&#x26;token=87f92383-826b-407b-8c1e-18521c591f40" alt="" width="188"><figcaption><p>Professional</p></figcaption></figure></div>
3. **You decide the AI's personality:**

   * Give the AI the personality your business needs, whether that's assertive or relaxed.

   <div align="center"><figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FlSfYzcOHJRanMSy7gEb5%2Fimage.png?alt=media&#x26;token=4f1b0208-2557-4d0e-bd2a-fabac491a2c4" alt="" width="167"><figcaption><p>Assertive</p></figcaption></figure> <figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FmDngNUZbz0AjPbyeJhOj%2Fimage.png?alt=media&#x26;token=5e8ae61e-43a1-4443-88f4-7196013154f1" alt="" width="166"><figcaption><p>Relaxed</p></figcaption></figure></div>
4. **The AI can follow your sales SOP**, for example:
   * Reach out
   * Ask about the customer's concern
   * Give advice
   * Recommend the right product
   * Share the price
5. **The AI can upsell and win customers over:**

   * The AI reads the situation and knows when to use a particular upselling technique.

   <div align="center"><figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FV0XBASZOE6NByrQQiFsx%2Fimage.png?alt=media&#x26;token=60f2c855-dd10-4b0b-806e-e9e3267160f6" alt="" width="231"><figcaption><p>Offering a discount</p></figcaption></figure> <figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FREc4TNcfg9TJWuDzPJTH%2Fimage.png?alt=media&#x26;token=6bbdc054-7d78-4b8c-87ac-6f1731881d9e" alt="" width="234"><figcaption><p>Sharing social proof</p></figcaption></figure></div>
6. **The AI can follow up automatically:**
   * Set the AI to follow up as often as you like, always in line with the conversation so far. A follow-up can close a sale, share a testimonial, or offer an upsell or downsell. [How to set up AI Followups](https://docs.cekat.ai/chat-setting/ai-followups)

     <div align="center"><figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FL9h9aUkZH1tcbOpd0frl%2Fimage.png?alt=media&#x26;token=c060532f-44a2-4d98-900e-595f6e3bb72a" alt="" width="188"><figcaption><p>Testimonial follow-up</p></figcaption></figure> <figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FMIEBBUOzKLg2HOlqs1lh%2Fimage.png?alt=media&#x26;token=78521285-f154-4a14-8d90-9fa093b0a7a8" alt="" width="188"><figcaption><p>Product recommendation follow-up</p></figcaption></figure></div>
7. **The AI can send images, videos, stickers and PDFs:**
   * The AI can send product photos, service videos, PDF price lists and even stickers. [How to upload images to your AI Agent](https://docs.cekat.ai/chat/ai-send-image-and-file/ai-send-image)

     <div align="center"><figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FgX5vcDtvTaiDtbLMD9Yf%2Fimage.png?alt=media&#x26;token=33eb04e7-75d8-44c3-8c36-db3bb476090e" alt="" width="246"><figcaption><p>Sending a PDF</p></figcaption></figure> <figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FBm0pOvTFQhmsPEZplYjT%2Fimage.png?alt=media&#x26;token=68b72adf-e0d0-4c6a-b492-81cf598c79ee" alt="" width="188"><figcaption><p>Sending a video</p></figcaption></figure> <figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FMjLNZmKLWvH1Qa47iHJp%2Fimage.png?alt=media&#x26;token=dbb37231-c1b9-4840-889d-b99ea5ad1f4c" alt="" width="188"><figcaption><p>Sending an image</p></figcaption></figure></div>
8. **The AI can see and respond to images:**
   * The AI Agent can look at an image and understand what's in it. That means it can act as a consultant or even a doctor, or help solve the problem shown in the picture.

     <div align="center"><figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2Fc3D3qhdpV9PiXJGRjEXa%2Fimage.png?alt=media&#x26;token=bd2cf02e-5be8-4948-a73a-67d796788aeb" alt="" width="188"><figcaption><p>Analyzing an image</p></figcaption></figure> <figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FKAcnE1Rb0b8UAN04IzTz%2Fimage.png?alt=media&#x26;token=8bc890cb-6219-4875-9b98-20f161690d7f" alt="" width="188"><figcaption><p>Checking a payment receipt</p></figcaption></figure> <figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2Fpem1Bwc7zJE6ktX4DbDI%2Fimage.png?alt=media&#x26;token=f0a891ae-6de6-46ba-b908-0c0e510652ab" alt="" width="188"><figcaption><p>Reading text and checking shipping costs</p></figcaption></figure></div>
9. **The AI can listen to voice notes:**
   * The AI can listen to voice messages and reply to them.

     <div align="center"><figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FCM1XMuxC7drcHzK5VXQu%2Fimage.png?alt=media&#x26;token=57f18d89-f4f7-4393-9900-8d40894f4533" alt="" width="188"><figcaption><p>Replying to a voice note</p></figcaption></figure> <figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2F7U9cC9IHJgA6pn2HS1ll%2Fimage.png?alt=media&#x26;token=33d86960-2c23-4b93-805a-72d5ac1784f6" alt="" width="188"><figcaption><p>Voice notes are transcribed automatically</p></figcaption></figure></div>
10. **The AI can check shipping costs in real time:**
    * Set up the AI Agent to check shipping costs and point customers to the cheapest option.

      <div align="center"><figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2Fpem1Bwc7zJE6ktX4DbDI%2Fimage.png?alt=media&#x26;token=f0a891ae-6de6-46ba-b908-0c0e510652ab" alt="" width="188"><figcaption><p>Quoting shipping costs from an image</p></figcaption></figure> <figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FPz3TU13poY9vFHA58ZQM%2Fimage.png?alt=media&#x26;token=55176900-be82-4bf1-b43a-da83456ef9f6" alt="" width="188"><figcaption><p>Choosing the cheaper shipping option</p></figcaption></figure></div>
11. **The AI waits so the chat feels natural:**
    * The AI can tell when a customer hasn't finished typing. Instead of replying to each message one by one, it waits and answers everything in one go.

      <div align="center"><figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FZ3MmDbDl3rSQasUU1Ph1%2Fimage.png?alt=media&#x26;token=6379aab3-6cb4-429e-b21c-975cccfd6d4e" alt="" width="188"><figcaption><p>AI Agent with a time delay</p></figcaption></figure></div>
12. **The AI understands and writes in any language, dialect or slang:**
    * The AI can chat in many languages and understands regional dialects and abbreviations.
13. **The AI can split long answers into several chat bubbles:**
    * When an answer runs long, the AI breaks it into several bubbles so customers aren't faced with one huge paragraph.

      <div align="center"><figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2F6vnXq6NrJqWDirD2BWv0%2Fimage.png?alt=media&#x26;token=35381bb5-fba0-43fc-b82f-3a100a05c4bc" alt="" width="188"><figcaption><p>Splitting a long reply</p></figcaption></figure></div>
14. **The AI knows the date and time:**
    * The AI can turn down requests outside working hours and suggest a better time instead.

      <div align="center"><figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FiKN6uxSSWKOPH1tZbebU%2Fimage.png?alt=media&#x26;token=ae0f79eb-17a0-4f52-b7cd-894afec1c301" alt="" width="188"><figcaption><p>Available during working hours</p></figcaption></figure> <figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FS4rMSlysBGLcJMdbZIuK%2Fimage.png?alt=media&#x26;token=e3d3c0eb-02b7-4dcb-a392-df047310574c" alt="" width="188"><figcaption><p>Delivery times</p></figcaption></figure></div>
15. **The AI knows your customer's name and phone number:**
    * The AI can remember a customer's contact details.

      <div align="center"><figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FUZoJkc8OwcArufbU7YOI%2Fimage.png?alt=media&#x26;token=63a33fad-6321-49a7-bab6-23a0b00f884f" alt="" width="188"><figcaption><p>Knowing the customer's name and phone number</p></figcaption></figure> <figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2Fy751bsAdhvX7pAvgWlNz%2Fimage.png?alt=media&#x26;token=d35a3e38-4270-45c3-a0cf-e50dea4307ca" alt="" width="188"><figcaption><p>Filling in the order form</p></figcaption></figure></div>
16. **The AI can set reminders:**
    * The AI can send automatic reminders for meetings and bookings, so your customers don't forget.

      <div align="center"><figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2F1QxD4xrai1VA5LH6MLUV%2Fimage.png?alt=media&#x26;token=a9dfac1c-3f70-4d29-b41d-3a3cd06e97a3" alt="" width="188"><figcaption></figcaption></figure></div>

That's just a glimpse of what CekatAI's AI can do. There's plenty more to explore, depending on what your business needs.

If you've already signed up and want to get your CekatAI account set up in 15 minutes, start with the [Quick Start](/en/start-here/quickstart.md) guide.
