> For the complete documentation index, see [llms.txt](https://docs.cekat.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cekat.ai/en/marketing/customer-data.md). # Customer Data Customer Data brings together contact profiles from every connected source: website, chat, calls, and orders. Here you can see where each contact first came from and everything they've done since. ## Open Customer Data 1. In the top navigation, click the Marketing tab. 2. On Marketing Home, click the Customer Data card under Analyze. ## View data by metric The top of the page has four metric cards. Click a card to show its data in the table. To change the period, click the date picker, such as Last 30 days. ### Clicks Shows every recorded click, with the Date, Traffic, Source, Campaign, and Ad columns. Traffic shows the kind of source, such as Organic, Creator, or Link. To filter, click Traffic. To search, use Search clicks.
Figure 1. The Clicks card (1), the Traffic filter (2), and its columns (3).
### New Contacts Shows new contacts, with the Date, Contact, Email, Phone, and First source columns. To find a contact, type their name, email, or phone number.
Figure 2. The New Contacts card (1) and its columns (2).
### Calls Shows booked calls, with the Booked, Contact, Status, Scheduled for, and Event type columns. Status shows whether a call is still Booked or has been Canceled. To filter, click Status. To search, use Search calls.
Figure 3. The Calls card (1), the Status filter (2), and its columns (3).
### Sales Shows orders, with the Date, Contact, Amount, and Phone columns. To search, use Search orders. Order amounts are converted to USD at daily reference rates and are estimates.
Figure 4. The Sales card (1) and its columns (2).
## View trends 1. Click the metric card you want to see. 2. Click the chart view icon next to the date picker. The chart shows the daily count for that metric. To go back to the table, click the table view icon.
Figure 5. Click a metric card (1) and the chart view (2) to see its daily trend.
## View contact details Click a contact row to open their details. Contact details have two tabs: * Journey: all of the contact's activity, grouped by day. To find an activity, use Search this journey. To filter, click Event type. * Info: email, phone number, Contact ID, First source, Last source, First seen, and Last seen. Click the copy icon to copy a value.
Figure 6. The Journey tab (1) shows the contact's activity. Search activity (2) or filter by event type (3).
Figure 7. The Info tab (1) shows the contact's details and visit sources (2).