> For the complete documentation index, see [llms.txt](https://docs.cekat.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cekat.ai/en/marketing-legacy/dashboard-performance/leads-dashboard.md).

# Leads Dashboard

The **Leads** page shows every new customer the system detects for the first time. A lead appears here when:

* A customer **sends their first chat** to your business

This page helps you keep track of how many new leads you're getting, where they come from, and when they first got in touch.

***

1. **What the Leads page is for**
   * Seeing a list of every new lead.
   * Finding out where customers first discovered your business.
2. **What you'll see**\
   Each row in the Leads table shows:
   * **Date**: when the lead was detected (when their first session was created or first chat came in).
   * **Customer Name**: the contact's name (if available).
   * **Phone Number**: the customer's phone number.
   * **Email**: if it's on the customer's profile.
   * **First Source**: the first ad source the customer came from.
   * **First Touched At**: when an agent or AI first replied to the customer.
   * **Last Source**: the ad source of the customer's latest interaction (if different).
3. **When does a lead appear?**\
   A lead appears in the table automatically when:

   * The customer starts a chat for the first time, even with a single message.
   * The system records **Session 1** for that number.

   A lead **won't appear** if:

   * The customer has chatted before (so they're not a new lead).
   * The interaction came from an agent, without an incoming message from the customer.