> For the complete documentation index, see [llms.txt](https://docs.cekat.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cekat.ai/en/marketing-legacy/cekat-tracker-setting/project-setting.md).

# Project Settings

**Project Settings** is where you set the tracking parameters and conversion formats Cekat Tracker uses. These settings decide how the system detects MQLs, Prospects and Purchases in your WhatsApp conversations.

#### **1. MQL (Marketing Qualified Lead)**

* A customer becomes an MQL once they've sent a minimum number of message bubbles on WhatsApp.
* This number decides when the MQL event is sent to Meta.
* Enter the minimum number of bubbles in the **MQL (Marketing Qualified Lead)** field.
  * For example: 13 means a customer counts as an MQL after sending 13 message bubbles.

#### **2. Prospect Format**

* Sets the words or regex pattern that counts as a *Prospect event*.
* The system reads the conversation and sends the event when this pattern appears.
* In the **Prospect Format** field, enter the text or regex you want to use.
  * For example: `fill in the form here`
  * You can use regex too.

#### **3. Purchasing Format**

* Detects messages that confirm a purchase.
* The system sends the Purchase event when this pattern is found.
* Enter text or a regex in the **Purchasing Format** field.
  * For example: `Confirmed order :`

#### **4. Purchasing Value Format**

* Sets how the system reads the transaction value.
* Use the **\[value]** placeholder to capture the number.
* In the **Purchasing Value Format** field, enter the text format.
  * For example: `worth [value]`