Project Settings

Project Settings is where you set the tracking parameters and conversion formats Cekat Tracker uses. These settings decide how the system detects MQLs, Prospects and Purchases in your WhatsApp conversations.

1. MQL (Marketing Qualified Lead)

• A customer becomes an MQL once they've sent a minimum number of message bubbles on WhatsApp.

• This number decides when the MQL event is sent to Meta.

• Enter the minimum number of bubbles in the MQL (Marketing Qualified Lead) field.

  • For example: 13 means a customer counts as an MQL after sending 13 message bubbles.

2. Prospect Format

• Sets the words or regex pattern that counts as a Prospect event.

• The system reads the conversation and sends the event when this pattern appears.

• In the Prospect Format field, enter the text or regex you want to use.

  • For example: fill in the form here

  • You can use regex too.

3. Purchasing Format

• Detects messages that confirm a purchase.

• The system sends the Purchase event when this pattern is found.

• Enter text or a regex in the Purchasing Format field.

  • For example: Confirmed order :

4. Purchasing Value Format

• Sets how the system reads the transaction value.

• Use the [value] placeholder to capture the number.

• In the Purchasing Value Format field, enter the text format.

  • For example: worth [value]