> For the complete documentation index, see [llms.txt](https://docs.cekat.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cekat.ai/en/marketing-legacy/cekat-tracker-setting/pixel.md).

# Pixel

**Pixel** is a sub-tab of *Cekat Tracker Settings* that lists the pixels connected to your WhatsApp inboxes. Here you can set access tokens, add new pixels, and choose which events are sent to Meta (CAPI).

#### **1. Pixel list**

* Pixels are listed automatically based on your connected WhatsApp inboxes.
* Each pixel has one of two statuses:
  * **Ready to use**: the pixel has an access token and is ready to go.
  * **Need action**: the pixel doesn't have an access token yet, so you'll need to add one.
* If a pixel shows **Need action**, click **Pixel Setting** in the Actions column.
* You'll be taken to the *Pixel Setting* page.

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#### **2. Adding an access token**

When you first open *Pixel Setting*, you'll see one default pixel from your WhatsApp, with an empty **Access Token**.

1. Click **Edit Pixel** to add the access token.
   * Fill in the Pixel Name, Pixel Type, Pixel ID and Access Token if needed.
2. To get an *access token*, open **Meta Events Manager**:
   * Go to *Events Manager*.
   * Choose the **Settings** tab.
   * Scroll to **Setup Direct Integration**.
   * Click **Generate Access Token** and copy the token.
3. Go back to *Pixel Setting* and paste in the token.

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#### **3. Adding a new pixel**

1. Click **Add Pixel**.
2. Fill in the form:
   * Pixel Name
   * Pixel Type
   * Pixel ID
   * Access Token
3. Click **Create Pixel** to add it.

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#### **4. Event settings**

Once a pixel has an access token, you can choose which events are sent to Meta (CAPI).

1. Click **Events Setting** on the pixel you want to set up.
2. The Event Setting page has two categories:
   * **Default Events**
   * **Label Events**

**A. Default Events**

Default events are sent to Meta automatically when a customer takes certain actions.

* **Visit Landing Page**: sent automatically when a visitor opens your landing page.
* **Click CTA**: when a visitor clicks the WhatsApp button or a CTA.
* **Submit Form**: when a form is submitted successfully.
* **MQL**: when a customer starts chatting and reaches the minimum number of bubbles to qualify as an MQL (set in Project Settings).
* **Prospect**: when a customer's message contains text or a regex you've defined (for example, "please fill in your details").
* **Purchase**: triggered by a regex, and requires a value.

**Mapping events to Meta**\
Default events are mapped automatically, but you can change them from the dropdown:\
Add Payment Info, Add To Cart, Add To Wishlist, Complete Registration, Initiate Checkout, Lead, Purchase, View Content, Lead Submitted.

**Turning events on**

* Use the toggle to turn on the events you want to send to Meta.

**B. Label Events**

As well as default events, you can link specific **labels** to Meta events.

* For example: the label *MALL OF INDONESIA* linked to the *Lead* event.
* Add label events with the **Add Events** button.
* Each row can be edited or deleted.