> For the complete documentation index, see [llms.txt](https://docs.cekat.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cekat.ai/en/marketing-legacy/ads-setting-on-platform/tiktok-ads-setting/tiktok-ads-to-tiktok-dm.md).

# TikTok Ads to TikTok DM

## TikTok Lead Generation Ads → TikTok Direct Messages

This guide shows you how to create a TikTok ad that sends people to **TikTok Direct Messages (Inbox)**, using the **Lead Generation** objective.

### 1. Create a new campaign

<figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2F6M8LkDpVeQXQ2U7nIQK8%2Fimage.png?alt=media&#x26;token=4b2afb24-689f-4834-9f5e-dcdd0f6e23c5" alt=""><figcaption></figcaption></figure>

1. Go to **TikTok Ads Manager**
2. Open the **Campaigns** tab
3. Click **+ Create** at the top right

***

### 2. Choose the advertising objective

<figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FyJvpd8yqlk4ePbL4npGV%2Fimage.png?alt=media&#x26;token=c3c9ceb6-f150-46b6-909d-f7bb158c60e8" alt=""><figcaption></figcaption></figure>

On the **Create New Campaign** page:

1. Select the **Lead Generation** objective
2. Click **Continue**

**Objective used:** Lead Generation

***

### 3. Set the campaign budget

<figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FQX0BmQcMpVvyqIC52W5B%2Fimage.png?alt=media&#x26;token=d965f0a8-3ccf-4b02-8fd6-e23e38ef1b75" alt=""><figcaption></figcaption></figure>

On the Campaign Settings page:

1. Enter a **Campaign Name**
2. Set the **Campaign Budget**
   * Daily Budget or Lifetime Budget
   * Adjust it to your campaign's goals and needs
3. Click **Continue**

**Example:**

* Daily Budget: IDR 400,000

### 4. Set up the ad group

<figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FldweIcT5YkGW44OA5FQ5%2Fimage.png?alt=media&#x26;token=382cce6d-414b-40d5-8e74-64cdeb86ee26" alt=""><figcaption></figcaption></figure>

#### Optimization goal

Under **Optimization and Bidding**:

1. Choose **Conversations** as the **Optimization Goal**

#### Optimization location

Choose:

* **TikTok Direct Messages**

Don't choose:

* Instant Messaging Apps

That's because the goal of this campaign is to bring people into your TikTok Inbox.

When you're done, click **Continue**.

### 5. Set up the ad

<figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FJ29hH7v3HwliGFD6UULV%2Fimage.png?alt=media&#x26;token=2025e7f8-505d-45e1-8dae-8f15b6f66c94" alt=""><figcaption></figcaption></figure>

#### TikTok account

Under **Identity**:

1. Choose the TikTok Business account that will receive incoming messages.
2. Make sure it's the account you want to use to talk with your leads.

#### Message template

Under **Destination → Message Template**, choose one option:

**Create New**

Create a new message template that appears when someone taps your ad.

Example:

```
Hi 👋

Thanks for getting in touch.

Let us know what you need and our team will help you as soon as possible.
```

**Choose Existing**

Use a message template you've already created.

### 6. Upload your creative

Add:

* A TikTok video
* A caption
* A CTA (call to action)

Make sure your creative encourages people to send you a message.

Example CTAs:

* Chat now
* Free consultation
* Contact us
* Get a quote

***

## Turning TikTok ads on and off

TikTok Ads Manager has an **On/Off toggle** at every level:

1. **Campaign**: controls the whole campaign
2. **Ad Group**: controls every ad group in the campaign
3. **Ad**: controls individual ads

> Changes usually take effect within a few minutes once TikTok saves them.

***

### Turning a campaign on or off

#### Turn off a campaign

1. Open **Campaigns**
2. Make sure the **Campaign** tab is selected
3. Find the campaign you want to stop
4. In the **On/Off** column, click the toggle until it turns **Off (grey)**

When a campaign is off:

* Every ad group in the campaign stops running
* Every ad in the campaign stops showing
* The campaign budget is no longer spent

#### Turn on a campaign

1. Open the **Campaign** tab
2. Find the campaign you want to run again
3. Click the **On/Off** toggle until it turns **On (green)**

The campaign becomes active again, and its ads can start showing once everything meets the requirements.

***

### Turning an ad group on or off

#### Turn off an ad group

1. Open the campaign you want to manage
2. Choose the **Ad Group** tab
3. Find the ad group you want to stop
4. Switch the **On/Off** toggle to **Off**

When an ad group is off:

* Every ad in that ad group stops running
* Other ad groups in the same campaign keep running

#### Turn on an ad group

1. Go to the **Ad Group** tab
2. Find the ad group you want to turn on
3. Switch the **On/Off** toggle to **On**

The ad group becomes active again as long as its parent campaign is also on.

***

### Turning an ad on or off

<figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FKHV7KcPwKhvOWuHk7Fx6%2FScreenshot%202026-08-20%20at%2009.45.58.png?alt=media&#x26;token=eb4e38e6-b4dd-4b1d-bf20-032b62c1ac3d" alt=""><figcaption></figcaption></figure>

#### Turn off an ad

1. Open the campaign
2. Choose the **Ad** tab
3. Find the ad you want to stop
4. Switch the **On/Off** toggle to **Off**

When an ad is off:

* Only that ad stops showing
* Other ads in the same ad group keep running

#### Turn on an ad

1. Open the **Ad** tab
2. Find the ad you want to run again
3. Switch the **On/Off** toggle to **On**

The ad starts showing again when:

* The campaign is on
* The ad group is on
* The ad has passed TikTok's review
* There are no budget or delivery issues

***

### How ad statuses stack up

```
Campaign
└── Ad Group
    └── Ad
```

The key rules:

* Campaign OFF → every ad group and ad stops
* Ad group OFF → every ad in that ad group stops
* Ad OFF → only that ad stops
* For an ad to show, the campaign, ad group and ad all need to be ON

***

### When to use each

#### Turn off the campaign if you

* Want to stop the whole promotion
* Are pausing spend for a while
* Have finished the campaign

#### Turn off an ad group if you

* Want to stop targeting one particular audience segment
* Are running an A/B test

#### Turn off an ad if you

* Want to stop one particular creative
* Want to swap out the video or ad copy
* Are comparing how several ads perform

***

### Troubleshooting

#### The toggle is ON but the ad isn't running

Check that:

* Campaign status = ON
* Ad group status = ON
* Ad status = ON
* There's still budget available
* The campaign schedule is still active
* TikTok has approved the ad
* There are no delivery errors in Ads Manager

If any level is still OFF, the ad won't show, even if the other levels are ON.