> For the complete documentation index, see [llms.txt](https://docs.cekat.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cekat.ai/en/marketing-legacy/ads-setting-on-platform/meta-ads-setting.md).

# Meta Ads Setting

## Meta Ads → WhatsApp Message

This guide shows you how to create a Meta ad that sends people into a WhatsApp conversation, using the **Leads** objective.

### 1. Open Meta Ads Manager

1. Go to **Meta Ads Manager**.
2. Choose the ad account you want to use.
3. Open the **Campaigns** tab.
4. Click **+ Create**.

<figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FkD6SLF4QL3lC30CF60fc%2Fimage.png?alt=media&#x26;token=a145d08d-0aac-44b8-8716-dcd1835a8968" alt=""><figcaption></figcaption></figure>

### 2. Choose the campaign objective

On the **Create new campaign** page:

1. Select the **Auction** buying type.
2. Select the **Leads** objective.
3. Click **Continue**.

The **Leads** objective can collect prospects through:

* Instant Forms
* Website
* Messenger
* Instagram
* WhatsApp
* Calls

<figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2Fu41DJTvN5rcub5sRFEvF%2Fimage.png?alt=media&#x26;token=5b56eaf0-70d8-45ec-942e-441f17b02bcb" alt=""><figcaption></figcaption></figure>

### 3. Set up the campaign

#### Campaign name

Give your campaign a name that follows a consistent format.

Example:

```
Cekat Meta Campaign Test
```

#### Campaign details

Make sure these are set:

* Buying type: **Auction**
* Campaign objective: **Leads**

#### Budget

Choose a budget strategy:

* **Campaign budget**\
  Meta automatically spreads your budget across the ad sets most likely to perform best.
* **Ad set budget**\
  You set a separate budget for each ad set.

For a simple test, use:

* Budget type: **Daily budget**
* Example budget: **IDR 20,000 per day**
* Campaign bid strategy: **Highest volume**

Keep in mind that daily spend can vary. Meta may spend more on some days and less on others.

<figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2Fhg3lurIQg9NFRXEgIWvb%2Fimage.png?alt=media&#x26;token=af846713-a966-449d-9707-23e07c9e5b3c" alt=""><figcaption></figcaption></figure>

#### A/B test

Only turn on **A/B test** if you want to compare different versions, for example:

* Different creatives
* Different audiences
* Different placements
* Different copy

For your first campaign, you can leave A/B test **Off**.

#### Special ad categories

Only choose a special category if your ad is about:

* Financial products or services
* Employment
* Housing
* Social issues
* Elections or politics

If none of these apply, leave it blank.

Click **Next**.

### 4. Set up the ad set

#### Ad set name

Use a name that describes what the ad set is for.

Example:

```
Cekat Meta Ad Set Test
```

#### Conversion location

Under **Conversion location**, choose:

```
WhatsApp
```

#### Performance goal

Choose:

```
Maximize number of conversations
```

Meta will show your ad to the people most likely to start a WhatsApp conversation.

#### Facebook Page

Choose the Facebook Page you want to use for the campaign.

Example:

```
Cekat Marketing Test
```

#### WhatsApp account

Choose the WhatsApp number connected to the Page.

Example:

```
+62 8xx-xxxx-xxxx
```

Meta needs a **WhatsApp Business** account to run ads that open a WhatsApp chat.

If your account isn't connected yet:

1. Click **Connect another number** or **Install Now**.
2. Connect your WhatsApp Business number.
3. Make sure the number has the right access.
4. Go back to Ads Manager and select that number.

If you use the same number, your chats, media and contacts can be moved over to WhatsApp Business automatically.

<figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FgKvfcc1L7DHUcin7G1c5%2Fimage.png?alt=media&#x26;token=fe815835-a41c-4b5e-818e-70cd84b575da" alt=""><figcaption></figcaption></figure>

<figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FvyT1xnUqwmHVFnpqocGp%2Fimage.png?alt=media&#x26;token=76edd02b-9f8f-49b3-a5b9-3a62c50b4fb6" alt=""><figcaption></figcaption></figure>

#### Budget & schedule

If you're using a **Campaign budget**, the budget is managed at campaign level.

Set:

* **Start date**: when the campaign starts
* **End date**: optional
* **Ad scheduling**: usually **Run ads all the time**

Click **Next**.

### 5. Set up the ad

#### Ad name

Example:

```
Cekat Meta Ad Test
```

#### Partnership ad

Leave this **Off** unless the campaign uses content or an account from a creator or partner.

#### Ad setup

Choose:

```
Create ad
```

#### Format

Choose one format:

* **Single image or video**
* **Carousel**

For a first test, go with **Single image or video**.

#### Multi-advertiser ads

This lets your ad appear alongside other advertisers' ads in the same ad unit.

If you'd like tighter control over how your ad appears, consider turning it off.

<figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FmuqQFKvFKd4M8ehYZfdF%2Fimage.png?alt=media&#x26;token=741db3d8-95ca-4cc3-adcd-54df061c0a2d" alt=""><figcaption></figcaption></figure>

### 6. Upload your ad creative

Under **Ad creative**:

1. Click **Set up creative**.
2. Upload an image or video.
3. Write the primary text.
4. Add a headline if available.
5. Choose a fitting call to action, such as:
   * **Send WhatsApp Message**
   * **Contact Us**
   * **Learn More**

Example copy:

```
Looking for a way to grow your business leads?
Talk to our team on WhatsApp about what your business needs.
Tap the button below to start the conversation.
```

### 7. Set up the conversation template

Under **Conversations**, design the chat experience people get after tapping your ad.

#### Welcome message

Example:

```
Hi! Thanks for reaching out. How can we help?
```

#### Pre-filled message

Example:

```
Hi, I'd like to know more about this service.
```

A pre-filled message lets people start the conversation without having to type from scratch.

If available, add a **Call to action** or a relevant opening question.

<figure><img src="https://3693109682-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FZNZlvyOVkZXyd3pz2Cql%2Fuploads%2FxWyOsfAAWNF9jtwImWJq%2Fimage.png?alt=media&#x26;token=29353d7a-b81b-4123-9943-9224279381a5" alt=""><figcaption></figcaption></figure>

### 8. Set up tracking

Under **Tracking**:

1. Turn on **Website events** if the campaign also sends people to your website.
2. Choose the right dataset or Pixel.
3. Turn on **App events** if you want to track app activity.
4. Turn on **Offline events** if you have offline conversion data.

#### URL parameters

Add UTM parameters if your ad includes a website link.

Example:

```
utm_source=facebook&utm_medium=paid_social&utm_campaign=meta_whatsapp_test
```

For campaigns that only open WhatsApp, the main tracking comes from the conversation metrics in Meta Ads Manager.

### 9. Review and publish

Before you publish, check that:

* Campaign objective is **Leads**
* Conversion location is **WhatsApp**
* The Facebook Page is correct
* The WhatsApp Business number is connected
* The creative is uploaded
* The welcome message reads the way you want
* The pre-filled message is correct
* Budget and schedule are right
* There are no errors under **Verifying your changes**
* The ad preview looks right

If everything checks out:

1. Click **Review**.
2. Check how the ad looks.
3. Click **Publish**.

### Campaign structure

```
Campaign
└── Meta Leads – WhatsApp
    └── Ad Set
        └── WhatsApp Conversion
            └── Ad
                └── Image/Video + Copy + Chat Template
```