Meta Ads Setting

Meta Ads → WhatsApp Message

This guide shows you how to create a Meta ad that sends people into a WhatsApp conversation, using the Leads objective.

1. Open Meta Ads Manager

1. Go to Meta Ads Manager.

2. Choose the ad account you want to use.

3. Open the Campaigns tab.

4. Click + Create.

2. Choose the campaign objective

On the Create new campaign page:

1. Select the Auction buying type.

2. Select the Leads objective.

3. Click Continue.

The Leads objective can collect prospects through:

• Instant Forms

• Website

• Messenger

• Instagram

• WhatsApp

• Calls

3. Set up the campaign

Campaign name

Give your campaign a name that follows a consistent format.

Example:

Cekat Meta Campaign Test

Campaign details

Make sure these are set:

• Buying type: Auction

• Campaign objective: Leads

Budget

Choose a budget strategy:

• Campaign budget Meta automatically spreads your budget across the ad sets most likely to perform best.

• Ad set budget You set a separate budget for each ad set.

For a simple test, use:

• Budget type: Daily budget

• Example budget: IDR 20,000 per day

• Campaign bid strategy: Highest volume

Keep in mind that daily spend can vary. Meta may spend more on some days and less on others.

A/B test

Only turn on A/B test if you want to compare different versions, for example:

• Different creatives

• Different audiences

• Different placements

• Different copy

For your first campaign, you can leave A/B test Off.

Special ad categories

Only choose a special category if your ad is about:

• Financial products or services

• Employment

• Housing

• Social issues

• Elections or politics

If none of these apply, leave it blank.

Click Next.

4. Set up the ad set

Ad set name

Use a name that describes what the ad set is for.

Example:

Cekat Meta Ad Set Test

Conversion location

Under Conversion location, choose:

WhatsApp

Performance goal

Choose:

Maximize number of conversations

Meta will show your ad to the people most likely to start a WhatsApp conversation.

Facebook Page

Choose the Facebook Page you want to use for the campaign.

Example:

Cekat Marketing Test

WhatsApp account

Choose the WhatsApp number connected to the Page.

Example:

+62 8xx-xxxx-xxxx

Meta needs a WhatsApp Business account to run ads that open a WhatsApp chat.

If your account isn't connected yet:

1. Click Connect another number or Install Now.

2. Connect your WhatsApp Business number.

3. Make sure the number has the right access.

4. Go back to Ads Manager and select that number.

If you use the same number, your chats, media and contacts can be moved over to WhatsApp Business automatically.

Budget & schedule

If you're using a Campaign budget, the budget is managed at campaign level.

Set:

• Start date: when the campaign starts

• End date: optional

• Ad scheduling: usually Run ads all the time

Click Next.

5. Set up the ad

Ad name

Example:

Cekat Meta Ad Test

Partnership ad

Leave this Off unless the campaign uses content or an account from a creator or partner.

Ad setup

Choose:

Create ad

Format

Choose one format:

• Single image or video

• Carousel

For a first test, go with Single image or video.

Multi-advertiser ads

This lets your ad appear alongside other advertisers' ads in the same ad unit.

If you'd like tighter control over how your ad appears, consider turning it off.

6. Upload your ad creative

Under Ad creative:

1. Click Set up creative.

2. Upload an image or video.

3. Write the primary text.

4. Add a headline if available.

5. Choose a fitting call to action, such as:

   • Send WhatsApp Message

   • Contact Us

   • Learn More

Example copy:

Looking for a way to grow your business leads?
Talk to our team on WhatsApp about what your business needs.
Tap the button below to start the conversation.

7. Set up the conversation template

Under Conversations, design the chat experience people get after tapping your ad.

Welcome message

Example:

Hi! Thanks for reaching out. How can we help?

Pre-filled message

Example:

Hi, I'd like to know more about this service.

A pre-filled message lets people start the conversation without having to type from scratch.

If available, add a Call to action or a relevant opening question.

8. Set up tracking

Under Tracking:

1. Turn on Website events if the campaign also sends people to your website.

2. Choose the right dataset or Pixel.

3. Turn on App events if you want to track app activity.

4. Turn on Offline events if you have offline conversion data.

URL parameters

Add UTM parameters if your ad includes a website link.

Example:

utm_source=facebook&utm_medium=paid_social&utm_campaign=meta_whatsapp_test

For campaigns that only open WhatsApp, the main tracking comes from the conversation metrics in Meta Ads Manager.

9. Review and publish

Before you publish, check that:

• Campaign objective is Leads

• Conversion location is WhatsApp

• The Facebook Page is correct

• The WhatsApp Business number is connected

• The creative is uploaded

• The welcome message reads the way you want

• The pre-filled message is correct

• Budget and schedule are right

• There are no errors under Verifying your changes

• The ad preview looks right

If everything checks out:

1. Click Review.

2. Check how the ad looks.

3. Click Publish.

Campaign structure

Campaign
└── Meta Leads – WhatsApp
    └── Ad Set
        └── WhatsApp Conversion
            └── Ad
                └── Image/Video + Copy + Chat Template