Ads Setting on Platform
Ads Setting on Platform
1. Meta Ads Setting (WhatsApp Message)
How to set up a Meta ad that takes your audience straight to WhatsApp.
Objective: Choose Leads (Auction).
Ad set configuration:
Conversion location: WhatsApp
Performance goal: Maximize number of conversations
Account: Connect your Facebook Page and WhatsApp Business number.
Ad creative and template:
Format: Single image or video.
CTA: Send WhatsApp Message.
Conversations: Set up your Welcome Message and Pre-filled Message.
2. TikTok Ads Setting
A. TikTok Inbox Ads (TikTok DM)
Sends people straight to Direct Messages inside the TikTok app.
Flow: TikTok ad → Send Message → TikTok DM
Best for: Lead generation, product consultations, and keeping users on TikTok.
B. TikTok CTWA Ads (Click to WhatsApp)
Takes people from the TikTok app over to WhatsApp Business.
Flow: TikTok ad → Chat on WhatsApp → WhatsApp Business
Best for: Sales teams that rely on WhatsApp for closing deals and close follow-up.
Comparison at a glance
Destination
TikTok DM
Leaves the app?
Yes
No
Yes
Main focus
Sales & conversions
Leads & engagement
Sales & closing