Template

A template is a message format approved by Meta, used to message customers on WhatsApp, especially once the 24-hour window has passed. Templates can be used for promotions, notifications, verification and more, depending on the category you choose when you create them.

Template statuses

Every template has one of three statuses:

• Approved: Meta has approved the template, and it's ready to use in broadcasts.

• Pending: the template is still being reviewed. You can't use it until it's approved.

• Rejected: Meta has rejected the template, so it can't be used. You can fix it and submit it again.

👉 To create a new template, see the full guide here: See how

Template types and what they're for

• Marketing For promotions, product offers or sales campaigns. For example: "20% off, today only!"

• Utility For transaction notifications or service updates. For example: "Your order #1234 is on its way."

• Authentication: for sending OTP or verification codes. For example: "Your verification code is 123456." This template can only be used through our Open API. 👉 To learn how to use it, see how